Tracey's Landscaping Limited

Since 2001, Tracey’s Landscaping Limited has served Nova Scotia with professional and dependable landscape design and maintenance services for both residential and commercial properties. Their team strives to exceed customer’s expectations and act as leaders in the industry.

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The Challenge

Tracey’s Landscaping has evolved into a Landscape Design, Construction and Concrete company that is capable of handling larger sized commercial projects. The messaging and branding of the old website focused on residential landscaping only.  The vision for the new website was that commercial and residential landscaping and concrete clients could easily engage in a rich user experience with a focus on projects and services.

Core Requirements

• Boost Search Engine Visibility
• Highlight Commercial Services
• Encourage Social Sharing of Project Pages
• Horizontal Scrolling over Landscape Background Image
• Responsive Design

 

Our Solution

Our website designer and digital marketing experts accepted the challenge to design a website that promoted multiple services to multiple target audiences. Our designer created a concept where the user scrolls the most important messages horizontally over a beautiful landscape background image. This attention grabbing home page lures commercial and residential leads deeper into the user experience. In addition, our digital marketing experts polished the content to ensure relevant results for Tracey's Landscaping on Google and other popular search engines. Each page has been carefully built to maximize Search Engine Optimization (SEO) and to provide an intuitive user experience.

 

 

End Results

The home page for the new Tracey's Landscaping website is stunning. Horizontal scrolling of a completed project provides visual interest that guides visitors to learn about the main service offerings.  The in page Search Engine Optimization is already working.  Tracey's is more competitive on a number of keyword searches that are at the core of their inbound marketing efforts.  Higher rankings on these keywords is leading to stronger Search Engine Visibility which is leading to more website traffic.  The new website has boosted user engagement, lowered Google's bounce rate, and generated social media shares.