Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your website more visible to search engines such as Google and Yahoo. There are two forms of SEO, onsite and offsite. Onsite optimization concerns structuring your website so that search engines can understand the content. Offsite optimization concerns how other websites link to yours indicating your importance and relevance on the Internet.

On-Site SEO

During the initial development phase we complete the onsite optimization, which ensures that each page is readily available to be indexed and ranked by the search engines. This includes:
• Effective use of heading tags
• Descriptive Page Titles
• Human Readable descriptive URLs
(For example, instead of http://www.redsky.ca/inner.php?id=190
would appear as
http://www.redsky.ca/about)

Offsite

How the rest of the Internet views your website is important – it is your reputation and the search engines gauge your rank based on the level of conversation. It is no different from the latest blockbuster movie – if everyone is talking about it you have an increased desire to see it.

Offsite SEO is about planting the seeds of conversation. An offsite SEO project involves promoting your websites and properties on as many other websites as possible. This is all about getting a conversation started on the web about you and your business.