LIANS: A Long Relationship

Red Sky hosted, updated, and made minor changes to the Lawyers' Insurance Association of Nova Scotia's website for years. We were delighted when we were awarded the opportunity to design and develop a new LIANS website from scratch. The new website is fully responsive, has a ‘members-only’ area. It engages customers while providing valuable resources.



Design: A Customer Approach

LIANS is a non-profit organization that provides insurance for every lawyer in Nova Scotia. While membership is obligatory, the customer-driven approach goes above and beyond standard practice. With LIANS’ high customer satisfaction demands in mind, Red Sky created a website that supports, updates, and connects members. The design is warm, friendly, and professional. The website highlights services, resources, and standards in an easy to navigate way.



Creating a Social Experience

One of the main goals of LIANS’ website is to share information freely and often. To that end, Red Sky added the ability for site users to ‘share’ news articles across various social media platforms. In addition to posting news in a blog format, LIANS also posts and distributes their newsletter ‘LIANSwers’ bimonthly. Red Sky developed a unique system that allows LIANS to build dynamic and creative newsletters.




LIANS Newsletter

The newsletter also offers significant advantages for search engine optimization (SEO). Each article in the newsletter has its own page. This means that with the help of Google Analytics, LIANS can determine which articles are being read the most. Using this information, they can tweak their content to appeal to more readers.