Striving for a greener tomorrow.

Led in large part by several key acquisitions over the past several years, the Municipal Group of Companies has greatly increased its waste management service offerings in waste collection, recycling and portable sanitation. This segment of its business offers a full range of integrated trash disposal services to residential, commercial and industrial customers — all while continuining to recognize the importance of efficient and sustainable practices towards a better, greener future.

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The Challenge

Municipal Group of Companies is considered to be a leader in Heavy Civil, Environmental, Mining and Courier services across the Maritimes & Quebec. Their waste management services were growing rapidly in Nova Scotia and New Brunswick – a new division of Municipal Group was required to only handle residential and commercial waste removal. Municipal Environmental Services Group acts as the parent company to several successful companies. All brands falling under Municipal Environmental needed to maintain their own identity and dominate on Google.


Core Requirements

• Consistency in Branding and Technology
• Dominate Regional SEO for Nova Scotia and New Brunswick
• Consolidate Websites to one domain



Our Solution

The Municipal Group of Companies is a leader in Heavy Civil, Environmental, Mining and Courier services across the Maritimes. Specifically, the organization's waste management services have grown tremendously in recent years, with many acquisitions throughout Nova Scotia and New Brunswick. As such, many distinct brands were being brought together under one parent company, which presented an opportunity to reposition the group from a branding/marketing perspective. In officially launching the Environmental Services Group, one central website was developed for a dual purpose: allow individual brands to maintain their own identities while at the same time maximize search engine results by leveraging a single, robust website.



End Results

Red Sky worked hand-in-hand with Municipal Group of Companies to create their new waste management presence - Municipal Environmental Services Group. The new multi-site intuitively guides users to specific company services, allows for customization and has been dominating Google by storm. We think it's safe to say that all parties are happy with their websites and we hope to work with them again soon.