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Rare Violins of New York is an internationally respected firm in the world of fine instruments. Co-founders Bruno Price and Ziv Arazi are experienced dealers and former professional musicians, whose passion for music developed alongside their passion for instruments.
The primary challenge of this project was to create a clean and polished website that would appeal to the niche group of prominent musicians and collectors of rare string instruments. The site also required maximum content management functionality, from managing the instrument gallery, services and news and events, to simply adding and updating content, at the individual user level.
• Website theme upgrade using intuitive and easy-to-use CMS
• Dynamic and creative instrument gallery with ability to give in-depth information on rare instruments
• News and events to keep prominent musicians and collectors up-to-date
The redeveloped theme was designed with a clean, contemporary and fresh look and feel. The website’s main focus is on the rare instruments collection – from hand-picked high quality images to the thoroughly researched history, there is no doubt that Rare Violins is anything less than professional and knowledgeable.
The new site also features improved smart menu navigation and content structure as well as an easy to maintain and update news feed.
The immediate feedback from client and users has been overwhelmingly positive. All requirements from the client were achieved along with successfully enhancing the design and improving the User Experience. Since launching the new Rare Violins website, analytic indicators have shown a significantly improved user engagement rate, and are continuing to increase.